PRESS RELEASE, February 2011 - Fair Trade Original will be
attending Frankfurt's Ambiente 2011, the international Giving,
Living and Dining Trade Fair that will be held from 11 to 15
February, with a range of crockery from Thailand developed in
cooperation with Piet Hein Eek. The Dutch fair trade brand will
also be presenting a wide range of organic fair trade cotton
products designed for use throughout the house. This is the second
year Fair Trade Original is taking part in Ambiente (Hall 11.0,
Stand C61). This year trendwatchers have once again selected Fair
Trade Original products for Ambiente's Galleria exhibition. In
addition, the Fair Trade Original and Piet Hein Eek palm-wood
basket has won the Design Plus Award.
Piet Hein Eek's FAT crockery
Fair Trade Original and Piet Hein Eek began marketing products
together under the Fair Trade Original by Piet Hein Eek label one
year ago. The successful Vietnamese palm-wood baskets and ceramic
vases presented by Fair Trade Original and Piet Hein Eek are now
followed by their FAT
crockery. The crockery, made by Thailand's Sang Arun ceramics
factory, is of a simple concept. Piet Hein Eek: "Thin is in
fashion, and that includes the porcelain and ceramics world. The
mould makers and potters at Thailand's Sang Arun factory usually
respond to this trend by making every effort to produce the
thinnest possible cups and plates for the Western market - which
can be quite difficult. My idea is 'Do what you do well'. So why
don't we simply make a FAT range of crockery, with a simple, plain
design - and thick."
Fair + Green cotton
Fair Trade Original is introducing a wide range of organic, fair
trade cotton products designed for use throughout the house under
the Fair + Green label. The aprons, tea towels, tablecloths,
napkins, towels and bed linen are made in India from fair trade
certified cotton in a completely organic process. The cotton
farmers do not use chemical pest control agents and the dyes are
environmentally friendly, resulting in products that are better for
the producers and better for the environment. All products are
labelled with the Fairtrade/Max Havelaar Seal of Approval.
International
Dutch and European international retailers and wholesalers are
exhibiting continually increasing interest in Fair Trade Original's
broad fair trade product range. Fair Trade Original, with ambitious
plans for growth in turnover generated by the organisation's Gifts
& Living products, has stepped onto the international podium
offered by Ambiente in an endeavour to further expand the
organization's clientele. The objective is to increase the volume
of orders for producers in the developing countries and, as a
result, create more jobs, increase the income of the people who
make the products and provide more training facilities.
Fair Trade Original
Fair Trade Original, formed in 1959, based its operations on the
principle that economic development was the key to fighting poverty
in developing countries - a fair-trade concept pioneered by the
organisation that has since been embraced by many organisations and
companies. Fair Trade Original imports 1200 Gifts & Living
products and 150 food products from 60 trading partners in 30
developing countries in Africa, Asia and Latin America for supply
to the Dutch and European markets. The trading organisation offers
its trading partners fair-trade conditions and supports them in
their economic and social development. The people who make the
products benefit from the resultant jobs, income and a better
existence. Fair Trade Original, a non-profit organisation,
generated a turnover of 18.6 million euros in 2010. The
organisation is located in Culemborg, the Netherlands.
Ambiente
Ambiente is a leading international Dining, Living and Giving
trade fair. Over 130,000 trade visitors from almost 90 countries
visit each year's trade fair. More than 4,300 exhibitors at the
190,000 m2 trade fair present their interior decorations, gifts,
ornaments and other accessories for everyone seeking individual
home furnishings.
Note for the editor:
For further information:
www.fairtrade.nl. Or contact Fair Trade Original, Katrien Kloos or
Paula van de Kamp, tel. +31 (0)345-545151, e-mail address
k.kloos@fairtrade.nl or p.van.de.kamp@fairtrade.nl
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