Fair Trade Original has adopted an individual approach to
conducting business on the basis of a method which results in both
an appealing product range and offers development opportunities to
the makers of the products in Africa, Asia and Latin America. Our
business approach is the result of many decades of experience with
both disadvantaged producers and consumers who opt for fair trade
products: we are specialized in building bridges between these two
worlds.
In addition to marketing development trade products, Fair Trade
Original organizes commercial development programmes for our
trading partners that enable them to achieve a sustainably stronger
position in the market. Moreover, our socio-economic programmes
promote the personal development of farmers, craftsmen and
employees. Over the years, Fair Trade Original has developed an
in-house method for these programmes which is based on the
KLIMMMOPS model. Fair Trade Original finances part of these
development programmes and seeks funds for the remainder from third
parties. Fair Trade Original initiates and coordinates the
programmes, calls in external experts and makes arrangements for an
appropriate evaluation of the programmes.
More information about our development programmes at our trading
partners is available in the
Annual Report 2009.